Pet
Edgard & Cooper: A Super-Premium Approach to Pet Food
Part 2 of 5: Meet the General Mills Pet Brands dedicated to helping pets thrive.
At General Mills, we've been making food the world loves for 160 years, and that commitment extends wholeheartedly to the cherished, four-legged members of your family. This National Pet Month, we invite you to explore how Edgard & Cooper is delivering super-premium dog nutrition while working toward a more sustainable future.
· Founded: 2016, joined the General Mills family of brands in 2024
· Known for: Dog food made with fresh meat, whole fruits and vegetables, and sustainable practices
· Best for: Pet owners seeking super premium, minimally processed, environmentally conscious pet food
· Key products: Dry food, wet food, and treats for dogs
History: The idea for Edgard & Cooper blossomed in 2014 when friends Louis and Koen, inspired by their own dogs Edgard and Cooper, grew frustrated with over-processed pet foods. They decided to create a different kind of pet food, later joined by Jurgen in 2016, launching a brand committed to fresh ingredients and sustainable practices. Originating in Europe, where it quickly became one of the fastest-growing and most-recognized independent pet food companies, Edgard & Cooper is now bringing its fresh approach to the U.S., available exclusively at PetSmart stores and online.
Mission: Edgard & Cooper is on a mission to create delicious, healthy dog food that "plays nice with nature," building a sustainable business with a legacy they can be proud of.
Nutrition Approach: What sets Edgard & Cooper apart is their use of fresh meat, fish, and poultry as the foundation of every recipe, rather than relying on meat meals or heavily processed ingredients. Their grain-free formulas, developed by university experts, pair these high-quality proteins with whole fruits and vegetables to support digestion and deliver naturally nutritious, flavorful meals even picky pets enjoy. To preserve both taste and nutritional value, fresh ingredients are transported in chilled trucks and gently cooked with minimal processing. The result is a range of healthy dry dog food, wet dog food, treats, and chicken-free options made without unnecessary additives.
Popular Products:
- Edgard & Cooper Dry Dog Food: Made with fresh meat plus nutritious fruits and veggies to provide vitamins and antioxidants. Available in Atlantic salmon, free-run duck with venison, free-run chicken or farm-raised lamb flavors.
- Edgard & Cooper Wet Dog Food: This silky soft, saucy and grain-free wet dog food is made with fresh meat, plus nutritious fruits and veggies packed with vitamins, antioxidants and prebiotics for easy digestion. Available in chicken & turkey, chicken & salmon, chicken & duck or beef & duck flavors.
- Edgard & Cooper Take a Bow Bites Dog Treats: Perfect for dogs of all ages; these bite-sized treats are made with real meat and nutritious fruits and veggies, plus they’re low in calories. Available in chicken, chicken & turkey, or chicken & duck flavors.
- Edgard & Cooper Keep It Up Bar: A unique on-the-go, treat for dogs of all ages. These grain-free adventure bars are crafted with wholesome fruits and veggies for a nutritious vitamin boost, support easy digestion, and come in chicken or a plant-based apple flavor.
Sustainability Efforts & Community Impact: Edgard & Cooper is committed to becoming the world’s most sustainable pet food brand. They are actively working towards 100% recyclable or reusable packaging by 2030, with significant progress already made, including fully recyclable dog treat packaging and aluminum wet food trays. Beyond environmental efforts, The Edgard & Cooper Foundation donates 1% of its sales every year to end the suffering of dogs and cats globally, funding essential care, education, and animal welfare advocacy.
Visit edgardcooper.com to explore their fresh ingredient approach to dog food and treats.